The Philosophy

At Activance, we believe that every colour, cut and style should start with the philosophy that healthy hair means beautiful hair. Our strategy is to look to the inside, where the true and natural health of your hair is waiting to flourish... with a little help from us.


About Us

At Activance we seek to create an innovative and effective Australian-made hair health range with a social and environmental conscience. We strive to grow our business with integrity and will always select gentle, pure ingredients that work in harmony with your body's biology, delivering hair health for all.




Our Story

The Activance story begins in Europe more than 50 years ago. After World War II, when infectious diseases plagued the continent, supplements containing the health-boosting nutrient Rhodanide were given to humans and livestock in order to prevent illnesses from spreading. Unexpectedly, as scientists monitored the effects of the supplement on sheep and mink, they started to notice significant changes to the animals’ coats, including increased wool production, quality and shine.

Struck by these mysterious side effects, researchers from leading German universities began to investigate. They discovered that, in fact, Rhodanide is so essential to the biology of both animal and human hair that our own bodies naturally produce it. They also found that just as vitamin D has uses in many different parts of the body, Rhodanide performs several vital functions at once, including strengthening hair, aiding in hair follicle metabolism and fighting off damaging chemicals and free radicals.

After more than half a century of research into Rhodanide’s nurturing effect on hair, European scientists developed the world’s first formula aimed at total hair health: Activance.

Today, following close collaboration with the original researchers, Activance is proud to manufacture and distribute an enhanced and expanded Activance range worldwide. Building on over 50 years of scientific research, our customers continue to testify that regardless of hair age, type or condition, Activance’s groundbreaking formula with Rhodanide can give you the power to change your hair.



Meet the Team

Arthur Chan. Activance

Technical Director

Arthur Chan has a long and distinguished history in pharmaceutical research as a compounding pharmacist and integrated health consultant, specialising in hair, skin and anti-ageing products. He is highly regarded in the trichology sector for developing ground breaking products for consulting trichology and haircare businesses, resulting in the celebrated and effective Activance products brought before you today.

Elise Todesco. Activance

Account Manager (NSW)

As a successful business owner with 15 years of experience in the beauty sector, Elisa Todesco has worked in retail, sales, marketing, promotions and education for companies including Lancôme and Chanel. She is widely respected in the industry for her extensive knowledge of skincare and haircare products, and in 2000 she was awarded Beauty Advisor for the year. As an Activance team member, Elisa has played an integral role in growing the business, including launching the Activance brand in the retail sector.